AI for Digital Marketing – 2-part course

Digital marketing is going through a huge period of change driven by AI tools.

In this 2-part course you will understand how to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way. We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

You will also learn how to use other AI tools that are very similar to Chat GPT including Gemini,  Copilot AI and Claude. Each of these tools is slightly different and often give you for free what you need to pay for in the Pro version of Chat GPT.

We will demystify the whole area of AI tools that you can use for creative purposes. These major tools include DALL∙E, MidJourney, Canva, Runway, Descript, 11 labs, Synthesia plus others.

Who is this beginner level course suitable for?

• Any business owner / marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.
• This programme is not for digital marketing trainers/consultants or website designers

What we will cover

Part 1

1. Understanding the terminology around AI

What are Large Learning Models (LLMS) and what is Generative AI?  Examples of how people are using Chat GPT

2. How to get the best results from Chat GPT using prompts

What is Prompt Engineering / Prompt Priming?

Effective prompts such as Act As, Summarise, Teach me, Write like me

3. Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing

• Blog posts – How to generate topic ideas, headlines, initial drafts of content
• Video marketing – How to generate topics and scripts you can work to for Reels / TikTok
• Social media posts – How to get ideas for topics and generate initial post content
• Marketing emails – How to generate email marketing topics, initial drafts / subject lines
• Website content – How to generate headlines, call to actions, page text
• Competitor monitoring 

4. How to access Chat GPT on mobile
5. Demo of Chat GPT 4 (Pro) and apps you can use
6. Demo of Gemini and how it compares to Chat GPT
7. Demo of Copilot AI and how it compares to Chat GPT
8. Demo of Claude AI and how it compares to Chat GPT

Part 2

AI Image Generation tools

MidJourney

DALL∙E

• Within Chat GPT plus
• Within Copilot / Co Pilot
• Within Canva

Imagen, Night Cafe, Leonardo

AI Image Editing Tools

• For removing backgrounds
• For erasing people or objects in an image
• For replacing something in an image with AI content

AI Video Generation tools

Runway – text to video tool

Canva - Text to video tool

Deep nostalgia - Turn an old photo into a video

AI Voice generation tools

• Descript – for voice cloning
• 11 labs- for voice cloning

AI tools to generate Avatars

• Synthesia.io
• D- ID – within Canva as an app

Course Methodology:

This is a 6-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd