FULL DESCRIPTION – ONLINE COURSE - 2024

How to plan a new website for your business

Are you thinking about getting a new website or having your existing site redesigned? Most people don’t know where to start and certainly don’t appreciate the key elements that need to be in the new website and the pitfalls you need to avoid.

This course will provide you with a step-by-step guide to getting a new website designed. You will come away with a thorough understanding of what to include in your website brief and a checklist to ensure that your new website will be an effective marketing tool.

Who is this course suitable for?

Anyone thinking of creating/redesigning their website.

This programme is not for digital marketing trainers/consultants or website designers.

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

Purchasing a domain and hosting package

• How to choose and register a domain name plus big pitfalls to avoid
• How to choose a hosting provider

2. Consider the main types of websites

• What type of website best suits your goals

3. What are the main options for creating low cost but high-quality websites

• Ask a local web designer
• Buy a WordPress theme and get it tailored to you
• Create your own site using site builder services like wix or shopify

4. Overview of the trading online voucher

• How this grant can help fund your ecommerce website

4. What needs to be on your site for effective digital marketing

• How search engines work and why you need to think about it when planning your site.
• What stimulates visitors to enquire or purchase and why you need to think about it now?

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.  The course will very much be a mixture of Evan talking to the camera and then demonstrating what to do on the relevant websites. 

This course is for Westmeath Businesses. Businesses who book on who are not based in Westmeath may be removed if the place is required by a Westmeath-based business