This programme is aimed at food companies who want to develop knowledge and tools to build a distinctive brand and implement effective marketing strategies to grow their business. Each company will also get one-to-one mentoring after each workshop with an experienced food industry expert.

NOTE: If you are a member of Created in Cavan, you can take part in this programme free of charge. Please email localenterprise@cavancoco.ie with your details to register. 

Programme Details: 

Duration: 2 x ½ day Workshops (Group, in person) and a 1-2-1 Mentoring Session for a minimum of 2 hours after each session  

Date: Wednesday 8^th May & Wednesday 29th May

Time: 9.30am-1pm

Venue: CITC Building, Dublin Road, Cavan, H12 R6D6

What the attendees will take away:

• A deep understanding of what a brand is and why it's indispensable for small artisan food businesses.
• A refined list of the brands unique selling points, setting the stage for creating a distinctive brand identity.
• Knowledge to empower them to craft effective marketing strategies tailored to their unique brand positioning.
• Tips and best practices for crafting an effective social media strategy.
• The means to organise their brand strategies, marketing efforts, and social media activities into a practical and achievable plan for implementation.

The workshops will cover:

• Defining the concept of a brand and why it's crucial for small artisan food businesses.
• Crafting Your Unique Selling Proposition, the significance of having a clear and unique selling proposition in the competitive food market.
• An understanding of Visual Identity and Branding
• Marketing Strategies for Artisan Food. Identifying your target audience and an overview of various marketing channels, both digital and traditional, suitable for artisan food businesses.
• Explore popular social media platforms and their relevance for artisan food businesses. Tips and best practices for crafting an effective social media strategy.

About the Trainer: 

This programme will be delivered by Annie Dunne, the Art of GRATE Food, on behalf of LEO Cavan.