How SMEs can use ChatGPT with their Content Strategy

Objectives

This course will show participants how they can use ChatGPT to aid with their content marketing and social media content planning.

Course Outcomes

At the end of the course, each participant will:

• Know what ChatGPT is and how it is evolving.
• Be able to use ChatGPT to aid with content planning and development.
• Understand the pros and cons of using AI to create content.
• Be able to create a content plan using AI tools like ChatGPT and Canva Magic Write.
• Be able to bulk-create content in Canva using prompts from ChatGPT and their own content plan

Course Content

• What is AI and ChatGPT – what does it mean for the future of sales & marketing
• Using ChatGPT to assist with your content & SEO strategy.
• Top tips on how to use ChatGPT in your business.
• Planning top ChatGPT prompts for content planning in the future.
• Using ChatGPT for LinkedIn and other social media channels.
• Hands-on experience using ChatGPT (participants should have their ChatGPT account created prior to the course https://chat.openai.com/ )
• How ChatGPT will impact other areas of marketing like SEO and advertising
• Key considerations when using AI to plan and create content
• Hands-on experience using the Canva Bulk Create feature to create 10 posts with a few clicks (participants will require to have a Pro Canva account to be able to bulk create on the day).