AI Tools for Social Media Marketing

Outline: 

AI is the greatest technological advancement since the creation of the internet and is already having a massive impact on how we do business. This workshop is designed to help SMEs navigate the rapidly evolving landscape of social media with the assistance of AI. Participants will be introduced to a range of AI tools and techniques that can help design social media marketing strategies, from content creation to campaign analysis. This session aims to demystify AI for social media and provide actionable insights for businesses to engage more effectively with their audience. Attendees will leave this workshop equipped with the understanding and tools needed to harness the power of AI in crafting a more effective and responsive social media marketing strategy. They'll gain both strategic and practical know-how that can be immediately applied to their business practices.

This workshop will cover:

• How to plan and execute your AI. Strategy.
• Introduction to AI tools and their application in social media marketing.
• Using AI for identifying and segmenting target audiences on social media platforms.
• Creating tailored content with AI-based tools for increased user engagement.
• Enhancing social media ads with AI for better conversion rates.
• Insights into AI-powered analytics for measuring campaign success and ROI.
• Ethical considerations in the use of AI for social media, including privacy and data protection.

Learning Outcomes:

• Get an introduction to many of the most popular and impressive AI including Chat GPT.
• Get an Introduction to AI tools and their application in social media marketing.
• Learn how to use AI to identify your target audiences on social media platforms.
• Learn how to create tailored content with AI-based tools for increased user engagement.
• Learn how to enhance social media ads with AI for better conversion rates.
• Learn how to use AI-powered analytics to measure campaign success and ROI.
• Discover the ethical considerations in the use of AI for social media, including privacy and data protection.