This course will give the you a detailed overview of developing a Social Media Strategy and its importance for your business and will be delivered in four modules.

Module 1 - Understanding Social Media Strategy

Objective: Introduce the concept of social media strategy and its importance for small businesses.

• Overview of social media strategy and its significance.
• The Components of a Social Media Strategy (template provided)
• What makes a successful social media campaign? Analyse case studies of successful campaigns.
• Defining your business's brand voice and personality.
• Q & A

Practical Exercises:

1. Identify the target audience for your business.
2. Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your social media presence.
3. Developing a Brand Voice

Session 2: Content Creation and Curation

Objective: Explore how to create and curate engaging content tailored to your audience.

• Content Strategy Basics: Types of content and their purposes.
• Creating Engaging Content
• Designing a content calendar for one month, incorporating various types of content (e.g., posts, videos, stories).
• The importance of content curation and how to do it effectively.
• Q & A

Practical Exercises:

1. Brainstorm content themes relevant to your business.
2. Design a content calendar for one month, incorporating various types of content (e.g., posts, videos, stories).

Session 3: Analytics and Adjustment

Objective: Learn to measure the success of social media efforts and adapt strategies accordingly.

• Introduction to Analytics (60 mins): How to use analytics tools on different social media platforms.
• Analyse the performance of an existing social media account.
• Interpreting the Data
• Evolve your strategy: Identify areas for improvement in your social media strategy and plan adjustments.
• Q & A

Practical Exercises:

1. Analyse the performance of your existing social media account.
2. Setting targets/KPIs
3. Identify areas for improvement in your social media strategy and plan adjustments.

Session 4: Advanced Strategies and Tools

Objective: Dive deeper into advanced strategies for growing and engaging your audience like advertising and community/networking.

• Social Media Advertising options: Introduction to social media advertising and targeting options.
• Techniques for engaging with your audience and building a community.
• Developing a plan for responding to comments and messages.
• Tools and Automation: Overview of tools for scheduling posts, analytics, and customer relationship management.
• Course Wrap-up and Feedback

Practical Exercises:

1. Plan a simple ad campaign for one of your business goals.
2. Identify areas for improvement in your social media strategy and plan adjustments.
3. Strategy presentation by each business

Delivery Method:

This programme will be delivered in person at Worklab, 24 - 26 IDA Business Park, Cork Rd, Waterford, X91 DC96 in four modules on the following dates:

May 09th, 16th, 23rd & 30th May from 1.30 - 4.30

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices is available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance.