Are you a retail business in County Carlow looking to accelerate the growth of your business?

Carlow Local Enterprise Office is currently offering Carlow Retailers a chance to participate in a highly subsidised course designed specifically to help small independent retail businesses in the county to adopt new business models and practices and to accelerate the growth of their business. Heavily funded by Carlow County Council in conjunction with Carlow Local Enterprise Office.

The program is in association with PMM, Professional Merchandising & Marketing Ltd, leading consultancy providers to the retail sector, with vast experience & expertise in the full range of retail services. PMM employs & manages 160+ fully trained and supervised Merchandisers strategically located in every town, city district and county throughout Ireland (32 counties). PMM teams use the most advanced “real-time” field reporting system including report uploads & digital photography. PMM Merchandisers operate weekly in retail stores throughout Ireland.

The company services portfolio includes the design & delivery of low-cost marketing programs, sales development, digital marketing, on-line trading & social media, warehousing and distribution, retail auditing, in-store interfacing & displays, retail training in sales & marketing, competitor analysis, mystery shopping and providing “action plans” to increase sales turnover, improve brand awareness, return higher profits, win new customers and retain existing customers through best practice prospecting, follow up and database building.

Three Month Six stage Program Agenda.

Meet your PMM Consultants working on the Carlow Retail Program:

Elmer Kerr

Elmer Kerr is the Sales & Marketing Director of PMM Group and his role includes consultancy in sales & marketing to all retail sectors in Ireland including responsibility for client services, planning and strategic development. Elmer initially qualified as a Certified Accountant and spent many years in senior management, sales and after sales in the Automotive Industry working with motor manufacturers in dealer network development. His knowledge and expertise in areas such as finance, customer satisfaction & loyalty programs, selling techniques, low-cost retail marketing and a deep understanding of the internet, eCommerce and social media ensure that PMM clients gain an effective “competitive-edge” in their core markets. Elmer has worked with PMMS for 12 years and his client portfolio includes multiple organisations such as Opel, Ryanair, Volvo, Diageo, Independent News & Media, Honda, Irish Hardware Association.To date, Elmer has worked extensively with Retailer’s Charleville, Youghai, Ballincollig, Dunmanway & Mitchelstown on the Beacon Program.

Paula Lawlor

Paula Lawlor is the Managing Director of PMM Group and portfolio of responsibilities include marketing, in-store merchandising, in-store displays, product placement programs and delivery of consultancy and training to client retail networks and brand ambassadors. Paula is a Fellow of Marketing Institute of Ireland having set up PMM some 25 years ago and now market leader in its sector. Paula leads a nationwide team of 160+ retail field merchandisers, regional surpervisors, account managers and support teams which include a large distribution and storage unit. PMM boasts a client portfolio over the 25 years that includes Independent News & Media, AIB, Diageo, An Post, Bank of Ireland, Calor, Dulux, Ulster Bank, RSA (Road Safety Authority) and National Lottery. PMM industry sectors include FMCG, hardware, telecommunications, DIY, pharmaceutical, fast food, media, automotive, airline in-flight, consumer goods and most retail operations. Paula credits the company success to investment in people, key knowledge in key market sectors and re-investing in profits in technology, information and communications services that are vital to the daily management of client business. Paula excels in her knowledge and management of “real-time” reporting systems.

All course content has been carefully chosen to support small retail businesses. Class sizes are limited to ensure maximize learning outcomes for participants, the program is designed to work exclusively with (max) 15-18 retailers, one-to-one mentoring specific to each participant’s own business is an integral part of the program. Applications are limited and retailers are accepted on a "First come first served" basis.

Talk to PMM on the details of the Carlow Program and how it can develop your retail business
Paula Lawlor & Elmer Kerr are available to discuss the contents of the Retail Program with all Carlow Retailers.
PMM Group – 6B North West Business Park, Collooney, Sligo
Tel: Lo-Call 1890 766 766
Web: www.pmm.iw
Email: info@ppms.ie
Elmer Mobile: 087-7732999
Paula Mobile: 087-2586148

Applications are now closed.

The Program Fee €250 per Business or €150 for Chamber Members.

For further information on the Carlow Retail Program or to book a place, 

E-mail: enterprise@carlowcoco.ie or Call 059-9129783