Production of “Inspiring Success” Video

Showcase for South East Action Plan for Jobs  

Request for Proposals 

Proposals must be received not later than 12:00 (noon)

on 26^th August 2016

 Proposals that are received late WILL NOT be considered.

Background

The South East Local Enterprise Office as part of the Local Authorities in Carlow, Kilkenny, Wexford, Waterford & Tipperary in partnership with Enterprise Ireland are seeking proposals to develop a video case study called “Inspiring Success” which will feature 5 key stories of achievement from the South East of Ireland during 2016.

The video will be launched as part of “Bizfest 2016” which will be held on 20^th October 2016. 

It is envisaged that the target audience for the video will include:

• Business Community
• Educational Sector
• Investors
• Diaspora & Foreign Networks 

It is envisaged the video will be utilized by:

• Potential investors and businesses considering set up or relocation to South East of Ireland, both national and international
• Development bodies who can use the videos in their own marketing efforts such as South East Local Authorities , IDA, Enterprise Ireland, Local Enterprise Office, Carlow College , IT Carlow , WIT and others.

The aim of the videos is to:

• Help people become more aware of South East Ireland as a great place to be in business and to relocate to
• Feel inspired to find out more – clear calls to action will guide the viewer to more detailed information and contacts
• Share the video.

Video Content

The outline content of the video will include:

• 5 “Inspiring” Success Stories
• 5 Key Images of Each County
• Voice-over introduction & Exit
• Closing Credits with Call to Action & Logo’s

The video will be approx. 3-4 minutes in duration and the chosen company will be expected to produce 2 versions 1 which is 1-2 minutes in use and one which is 3-4 minutes in duration.

Importantly, the videos will feature a strong cross sectoral mix featuring companies of varying sizes. While conveying core information, we wish the videos to be quite informal and engaging with the main methodology the use of testimonials to emphasise the key selling points of South East as a business location. Music must be in keeping with the theme and must be included in the proposal. Likewise, all graphics must carry a consistent style across all videos.

SUPPORT TO SUCCESSFUL TENDER ORGANISATION

Once the video production company is appointed, a Project co-ordinator for this assignment will be assigned and will work with the company on a detailed Content Master Plan so that the video is structured for maximum impact. The Local Enterprise Office will work closely with the company to deliver the brief. At a practical level, they will assist the production company in scheduling and logistics. Logistics and scheduling will be co-ordinated by the steering group but the production company will be expected to provide pre-filming briefing. The Local Enterprise Offices & Enterprise Ireland will oversee the shoot and monitor progress and evaluate impact to ensure the overall objectives are achieved.

DELIVERABLES AND TIMESCALES 

We expect the delivery of 2 high definition videos of approx. as specified. The videos should be delivered in a series of different digital formats to suit our i.e. web and HD video and will entail the following tasks:- 

• Video production – site visits, interviews and perhaps aerial drones
• Editing
• Motion graphics, still graphics / artwork
• Rendering
• Music & Sound Track
• Finishing
• Completed video must be in High Definition (HD) quality and still shots must be in High Resolution. We also require AVI format and must be able to be reduced in size without sacrificing quality.
• An unabridged version should be produced, combining all videos seamlessly for continuous streaming at events etc.
• Video must be able to be used through multiple video and social media platforms

Proposal Submission

Submissions should include, but not necessarily be limited to, the following:

•  Company name, address and contact details;
• A brief description of your organisation – your clients, history, projects and staff;
• A summary of your understanding of this proposal;
• An outline of the services to be provided addressing all aspects of this tender call;
• Your organisation’s experience in similar projects;
• Samples/Descriptions of previous work (links will be accepted);
• References (a minimum of 2);
• Detailed cost breakdown - broken down into preproduction, filming and post production;
• Value Added/Innovative techniques;
• Any other supporting information you may wish to include with your submission.
• Failure to complete and include information as required may result in your submission not being considered.

SELECTION CRITERIA

The successful tender will be awarded based on the following criteria:

• Comprehensiveness, understanding of brief and quality of approach - 30%
• Expertise, experience and resources allocated - 30%
• Innovation and originality of submission - 20%
• Price - 20%

Proposals via e-mail to kcomerford@carlowcoco.ie

Budget Range: €4-6k including all costs and VAT.

Carlow County Council is subject to the provisions of the Freedom of Information Act 1997. Prior to the award of any contract arising out of this competition the successful tenderer shall be required to produce a Tax Clearance Certificate from the Irish Revenue Commissioners and proof of Public Liability and Professional Indemnity Insurance.

Carlow County Council and its stakeholders requires the rights to use all videos and still shots as they see fit across all other marketing tools and also reserves the right to share the photographs and video with community partners to use for their marketing purposes.