Tedx speaker to address Digital Skills for Local Enterprise

Tedx speaker to address Digital Skills for Local Enterprise

Noel Davidson

Digital Marketing is becoming increasingly important in relation to business and commerce. The tools and techniques provide business owners the best possibilities for competition, survival and even business development. Due to small businesses having much less resources and capitalization it makes digital marketing to be more cost-effective, than traditional marketing. According to Gartner’s Digital Marketing Spend Report, 40% of business owners claimed saving considerable amounts by using digital marketing methods of promotion for their product or services.

With this issue in mind, Carlow County Council – Local Enterprise Office is offering a Digital Marketing programme which aims to provide an understanding of the importance of social media marketing and how it connects to a profitability of the business delivered by Tedx speaker and Digital Marketing Expert Noel Davidson of QED

Kieran Comerford, Head of Enterprise at the Carlow County Council – Local Enterprise Office said, “The main aim of this course is to help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth.”

The participants will develop skills such as advertising through social media, understand how to analyse analytics on ads, increase number of followers, and engage correctly with customers.

Comerford continued to say “This course will help to identify and reach your audience as well as analyse a variety of digital marketing tools (websites, emails, social platforms) and effective uses. The course will help your business create a strategy by setting goals and reviewing analytics.”

The programme commences on 19th of April from 6:30pm to 9:30pm in Enterprise House and will be held over 4 evenings. The cost of Digital Marketing training programme is €50 per person.

To book a place and view the schedule of training courses throughout County Carlow this season visit www.localenterprise.ie/carlow or call 059/9129783