'Maximising Tradeshows’ Workshop

Date:  Wed 21st September 2022

Time:  10.00am - 1.00pm

Venue: Online Via Zoom

Course Description:       

Tradeshows provide an excellent opportunity to grow your sales, however not all businesses maximise their presence. This course will help you make the most from tradeshow attendance - from designing your stand to order fulfilment.

The workshop will be structured in four parts as follows:

Part 1 Tradeshow Preparation:

• Which Tradeshow?
• Product Costing & Pricing
• Preparing Paperwork - Order Forms, Pricing, Minimum Orders Quantities and Retail Offers, T&Cs preparation
• Pre-Tradeshow Marketing & PR

Part 2 Tradeshow Selling:

• Stand Design & Layout,
• Product Selection & Display
• Selling to Trade buyers

Part 3 Tradeshow Follow-up:

• Enquiry follow-up
• Sample preparation and despatch
• Order fulfilment & Invoicing
• Resource planning

Course Outputs:

At the end of the workshop participants will have:

• Identified the ‘right’ tradeshows for their business
• Identified a Stand Style for their business
• Understood Selling Techniques appropriate to Tradeshows exhibiting
• Developed a Checklist for Tradeshow Exhibiting

Duration:

• 1 x morning workshop
• This programme will include 1 x three-hour follow up one-to-one session with the programme trainer.

Trainer: 

Francis Verling, Verling Consulting www.verling.ie