Better Marketing Better Results:

Dates: 14th & 21st June

Time: 10am - 4.30pm

Venue: Cavan Innovation & Technology Centre

Course Outline:

This course will provide participants with the opportunity to learn the key principles of marketing and branding and how to apply these to their own business. 

The learning will assist your business to:

• identify key prospects more accurately - market segmentation
• design the marketing mix for target market segments
• improve the accuracy of communications and messages to targeted customers
• to price with confidence for improved margins and market positioning
• create customer value through their brand

Onsite visits:

The onsite visit will focus on the completion of a 12 months marketing plan for your business.

At the completion of course, participants will have:

• Built a profile of their preferred customers
• Created a Value Proposition
• Created a framework for development of their brand
• Selected a suitable marketing mix for their business
• Have a 12-month Marketing Planner
• Considered their Pricing Strategy for the business

This is a 2 day workshop with one follow up onsite visit

14th & 21st June 10 am - 4.30pm in Cavan Innovation & Technology Centre