In increasingly crowded and sophisticated markets, brand development, marketing and pricing have never been as critical to the achievement of business success. This one day course will focus on: the principles of marketing for both products and services, identifying and profiling customers and market segments for targeting, the principles of promotion, utilising both online and offline promotional tools and platforms to communicate with customers, the principles of developing a brand and business identity including: brand values, design and presentation and the principles of Pricing as one of the key 4Ps of Marketing.

At the completion of course, participants will have:

• Build a profile of their preferred customers
• Created a Value Proposition
• Created a framework for development of their brand
• Selected a suitable marketing mix for their business
• Have a 12-month Marketing Planner
• Considered their Pricing Strategy for the business