Email Marketing

CITC, Dublin Road, Cavan
2 half day workshop and 1-2-1 meeting
9.30am - 1pm
Business Training


2 half-day workshops on the following dates:

The Tools and Skills Required:

Message, Medium and Prospects  

The medium - MailChimp - overview  

An introduction to MailChimp - case study and examples  

Planning your content - The SubjectLine is the key  

How will your Email be read? Mobile, desktop? Formatting  

Sending out the Email - is the time and day important  

Integration with

Social Media  MailChimp analytics   Prospects - manipulating data - data formats - examples  

Use of images - guidelines   Manipulating images - tools and tips  

Photography for use on-line


WHAT IS MY MESSAGE?   Who will "own" this marketing activity   What's my offer? Wording my message   AIDA   The power of the P.S   Is there a clear response channel - Am I geared for follow-up?


OPENING YOUR OWN MAILCHIMP ACCOUNT   Practical session   MailChimp tutorials - YouTube