Marketing for Small Business - Spring 2021 - 10.02.21

Online Via Zoom
3 x morning workshops with 1 x 3 hour follow up 1-1 session
10.00am - 12.30pm
Business Training

This course will provide participants with the opportunity to learn the key principles of marketing and branding and how to apply these to their own businesses.


Marketing For Small Business (Daytime)

Date:  Wed 10th, Thur 11th & Fri 12th February 2021

Time:  10.00am - 12.30pm each day

Venue: Online Via Zoom

Course Description:       

This three morning programme will provide participants with the opportunity to learn the key principles of marketing, branding and how to practically apply these concepts to their own business. It will introduce participants to a mix of traditional and digital marketing activities, that are cost effective, which they can undertake as part of a 12-month marketing plan.

This programme will assist participants to:

  • Identify key prospects more accurately - market segmentation and consumer profile
  • Design the marketing mix for target market segments
  • Improve the accuracy of brand communications and messages to targeted customers
  • Create a Value Proposition
  • Adopt a Pricing Strategy and create a Price Spectrum for the business
  • Develop a Social Media Marketing Strategy
  • Have a 12-month Marketing Planner


  • 3 x morning workshops
  • This programme will include 1 x three-hour follow up one-to-one session with the programme trainer.

Trainer:  Francis Verling