Marketing for Small Business (Evening) Aut 2020_14.09.20

Online Via Zoom
4 x evening workshops with 1 x 3 hour follow up 1-1 session
6.30pm - 8.30pm
Business Training

This course will provide participants with the opportunity to learn the key principles of marketing and branding and how to apply these to their own businesses.


Marketing For Small Business (Evening)

Date:  Monday's 14/09, 21/09, 28/09 + 5/10

Time:  6.30pm - 8.30pm

Venue: Online Via Zoom (Trainer will provide login/password for each workshop)

Course Description:       

This four evening programme will provide participants with the opportunity to learn the key principles of marketing, branding and how to practically apply these concepts to their own business. It will introduce participants to a mix of traditional and digital marketing activities, that are cost effective, which they can undertake as part of a 12-month marketing plan.

This programme will assist participants to:

  • Identify key prospects more accurately - market segmentation and consumer profile
  • Design the marketing mix for target market segments
  • Improve the accuracy of brand communications and messages to targeted customers
  • Create a Value Proposition
  • Adopt a Pricing Strategy and create a Price Spectrum for the business
  • Develop a Social Media Marketing Strategy
  • Have a 12-month Marketing Planner


  • 4 x evening workshops
  • This programme will include 1 x three-hour follow up one-to-one session with the programme trainer.


Gordon McArdle, Rocas Training