Online Optimisation & Analytics

Venue:
Cavan Innovation & Technology Centre
 
Date:
08/05/2019
 
Time:
10am to 1pm
 
Category:
Business Training
 

Four 1/2 day workshops with 2 on site visits. Learn how to use Search Engine Optimisation to drive customers to your site while improving your search engine rankings.

€50
 
 

Programme

Four 1/2 day workshops with 2 on-site visits. Learn how to use Search Engine Optimisation to drive customers to your site while improving your search engine rankings.  90% of European internet users use Google's search engine to find a product or service. Improve your ranking opportunities by optimizing your presence online. The course will also cover what analytics can do for your business.

Course Dates 8th, 15th, 22nd, 29th May

Time 10am - 1pm

Venue IT Suite, Cavan Innovation & Technology Centre


Why is SEO & Analytics Important:

90% of European internet users use Google's search engine to find a product or service, if your company's website is not being found in a Google search then your esarch engine optimisation is not working. 

This course is target to SMEs who have a website but would want to increase their visibility on the internet and drive more traffic to their website.


By the end of the training days participants will:

  • Understand the main channels for driving traffic to a website and understand the tools used in measuring and monitoring traffic -webmaster tools, analytics, adwords;
  • Assess their websites search engine ranking performance vis a vis their competitors;
  • Know and start using the tools used to identify performing keywords and traffic and implement this as part of their strategy;
  • Understand the impact of social media to their website;
  • Set goals and measure return on investment.

Onsite visits will cover:

  • How to search engine optimise a website using specific content management systems;
  • Indept training on Google analytics and understanding goal setting and conversions;
  • setting up and using Google adwords to drive traffic to their website;
  • Demonstration of search engine listing and impacting factors such as SEO, inbound links etc.;
  • Demonstration of online marketing and measuring tools e.g. mailchimp, semrush, webmaster.

Places on this course are limited so early booking is advised.

 

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