Search Engine Optimisation (SEO) & Analytics

Venue:
IT Suite, Cavan Innovation & Technology Centre, Dublin Road, Cavan
 
Date:
06/11/2019
 
Note:
Four 1/2 day workshops with 2 onsite visits
 
Time:
10.00am to 1.00pm
 
Category:
Business Training
 

Four 1/2 day workshops with 2 on-site visits. Learn how to use Search Engine Optimisation to drive customers to your site while improving your search engine rankings.

€50
 
 

Search Engine Optimisation (SEO) & Analytics

Four 1/2 day workshops with 2 on-site visits. Learn how to use Search Engine Optimisation to drive customers to your site while improving your search engine rankings.  90% of European internet users use Google's search engine to find a product or service. Improve your ranking opportunities by optimizing your presence online. The course will also cover what analytics can do for your business.

  • Dates: 6th, 13th, 20th & 27th November
  • Time: 10am - 1pm
  • Venue: IT Suite, Cavan Innovation & Technology Centre

Why is SEO & Analytics Important:

90% of European internet users use Google's search engine to find a product or service, if your company's website is not being found in a Google search then your esarch engine optimisation is not working. 

This course is target to SMEs who have a website but would want to increase their visibility on the internet and drive more traffic to their website.


By the end of the training days participants will:

  • Understand the main channels for driving traffic to a website and understand the tools used in measuring and monitoring traffic -webmaster tools, analytics, adwords;
  • Assess their websites search engine ranking performance vis a vis their competitors;
  • Know and start using the tools used to identify performing keywords and traffic and implement this as part of their strategy;
  • Understand the impact of social media to their website;
  • Set goals and measure return on investment.

Onsite visits will cover:

  • How to search engine optimise a website using specific content management systems;
  • Indept training on Google analytics and understanding goal setting and conversions;
  • setting up and using Google adwords to drive traffic to their website;
  • Demonstration of search engine listing and impacting factors such as SEO, inbound links etc.;
  • Demonstration of online marketing and measuring tools e.g. mailchimp, semrush, webmaster.

Places on this course are limited so early booking is advised.

 

Share: