Start Your Own Business Programme 12.06.23

12th, 13th, 19th, 20th, 26th & 27th June
10am to 1pm
Start Your Own Business

Start Your Own Business (SYOB) is designed to be a practical workshop, aimed specifically at those considering starting their own business.


Start Your Own Business ProgrammeStart Your Own Business Programme

This programme is designed to be a practical course, aimed specifically at individuals who have a business idea and considering starting their own business. Over six mornings you will learn what is required to start a business including, the legal aspects of starting a business, researching your market place, marketing, finances and sourcing funds.


Duration: 6 x morning (Online) workshops (2 mornings per week for 3 weeks) & 1 to 1 follow-up clinic will be arranged after the workshops are finished.


Week 1:  Mon 12th + Tue 13th June

Week 2: Mon 19th + Tue 20th June

Week 3: Mon 26th + Tue 27th June

Time:   10am to 1pm

Format:  Virtual - Online login/password details will be circulated to participants by the Trainer for each workshop (please check spam/junk folders). 


The Start Your Own Business Course is designed for:

  • Anyone with a business idea they wish to develop
  • Anyone looking at self-employment as a future career option
  • Anyone who has recently started a business
  • Specifically designed for small to micro businesses

Course Outcome:

Knowing how to set up and run a business as well as being able to complete a business plan will be the two key deliverables from the course. Every participant will be provided with the tools to complete both deliverables

Module Content:

Module 1 - Personal Skills & Motivation 

  • The Entrepreneur and Business Start-up Planning,
  • Characteristics of a Successful Entrepreneur
  • Assessment of your Business Idea - 
  • Feasibility Study


Module 2 - Legal Aspects of Setting up a New Business

  • Business Structure – Sole Trader / Partnership / Limited Company - Advantages and Disadvantages of each type of Structure
  • Employment Law
  • Health & Safety Regulations for small businesses
  • Sale of Goods & Supply of Services Act
  • Insurance
  • GDPR Regulations

Module 3 – Market Research & Marketing

  • Why Do Market Research - Research Techniques
  • Competitor Analysis - Checking out the Competition
  • Industry Analysis - How Market Research Helps to Evaluate Business Idea
  • Completing the Market Research Section of The Business Plan

Module 4 – Marketing & Selling

  • Marketing Tools - The Marketing Mix - Branding, Packaging, Display, Promotion and Advertising
  • Digital Media Strategy - Social Media Platforms
  • Alternative Marketing Strategies - The Marketing Plan, Selling Approaches.

Module 5 - Finance and Taxation

  • Book Keeping Requirements - Cashflow & P&L preparation
  • Registering With Tax Office – VAT, Income Tax returns
  • Making Tax Returns on Time - ROS System

Module 6 – How to Write a Good Business Plan & Finance & Funding for the business

  • Business Plan Outline - How to complete the Business Plan in full (Template provided)
  • Finance and Funding options for your business
  • Human Resource Management 
  • Leadership & Delegation Skills


Fionnuala Rogers, Business Trainer & Consultant