Starting or Growing an Online Business

Venue:
Cavan Innovation & Technology Centre
 
Date:
10/04/2019
 
Note:
1 day workshop with one to one clinic
 
Time:
10am to 4pm
 
Category:
Business Training
 

Gain a good understanding of the processes involved in creating or updating an ecommerce website. One on-site follow up visit included.

€40
 
 

Programme

One day workshop where participants will gain a good understanding of the processes involved in creating or updating an ecommerce website. One on-site follow up visit included.

Date Wednesday 10th April

Time 10am to 4.30pm

Venue IT Suite, Cavan Innovation & Technology Centre


Who should attend:

This course is targeted to SMEs and Entrepreneurs who want to create an ecommerce business and/or to SMEs who have an existing ecommerce website but who wish to learn more and update their website.


By the end of the training day participants will:

  • Understand the various opportunities available to facilitate them trading online;
  • Have the ability to develop an outline brief of their requirements for a web development company;
  • Be able to assess and compare the content of web development companies quotes;
  • Understand the importance of online marketing, social media and analytics in growing their business and assessing return on investment.

Onsite visits will cover:

  • Using ecommerce content management systems - making changes and updates to content;
  • How to search engine optimise a website using specific content management systems;
  • Indept training on Google analytics and understanding goal setting and conversations
  • Demonstration of various payment methods e.g. Paypal, Stripe, Realex etc.;
  • Demonstration of search engine listing and impacting factors such as SEO, inbound links etc;
  • Demonstration of online marketing and measuring tools e.g. mailchimp, webmaster.
 

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