Video Marketing and Photography Workshops

80% of all content viewed on social media is now video. To promote your business, you know it’s vital to communicate with customers to grow brand awareness and increase sales. Today’s web is a visual medium, and your content should reflect that. Video marketing is the latest and most cost-effective technique your business can leverage to increase brand awareness and sales, and with your smartphone you have all the tools you need at your fingertips.

Explained using simple language, let me show you how in this practical “step by step” workshop that focuses on how to easily create slick marketing videos and photo content that will help your business grow.

Dates: Wednesdays 4th/11th/18th/25th Oct

Time: 6.30pm - 9.30pm

Format: Online

Contents:

• How to create simple marketing videos with step by step guidance
• Video jargon & terminology explained
• The latest cost effective hardware, software and apps to use & how to use this tech
• Video production 101 - planning/location/setup/filming/lighting
• Video editing - adding text, music and voice over
• How to capture and edit good quality photos
• How to emulate modern video styles
• How to create a brand summary video
• Uploading and promoting your videos on various social media platforms
• Additional focus on Instagram and Tiktok and how to create engaging video reels and stories
• A number of exercises and ‘how to’ demonstrations are included

Each participant receives comprehensive interactive notes (over 30 pages) containing links to websites, recommended hardware, software, apps, additional training videos and further reading on specific topics, and are similar to a reference manual.

Format:

The webinar workshops will take place via Zoom video conferencing, participants will be sent a link to join which can be accessed via a smartphone, tablet or desktop computer. The training will be delivered using a mixture of video and screen sharing technology. It’s very interactive, so we encourage participants to ask questions as we go along.

Trainer:

Ken Mc Hugh - Lefthand Productions www.lefthand.ie