Cary's Ice Cream Goes Live

Press Release Template                                                                                         Monday, January 29th 2018

Clare Food Start-Up Makes Retail Breakthrough

Cary’s Ice Cream from Ennis is one of 11 food and drink producers from around the country to secure a space on SuperValu shelves this month, through the Food Academy Programme.

Cary’s Ice Cream supported by Local Enterprise Office Clare, began the Food Academy Start Programme in 2017. This is a training programme run by the Local Enterprise Offices with the support of Bord Bia and SuperValu and it prepares and enables small food producers to become suppliers to SuperValu.

Cary Ice Cream Image

Cary’s Ice Cream can now be found in key SuperValu stores from this month as part of a trial, marking a major milestone for the start-up food business which makes lactose free premium ice cream. Cary’s Premium Ice Cream is all natural and contains no additives just good old fashioned milk and cream.  They have added the lactase enzyme which breaks down the milk sugar and allows for people with lactose intolerance to now enjoy ice cream just like everyone else.

Run over a series of workshops, the Food Academy programme is now in its fifth year and nurtures new start-ups in the food and drink sector. It focuses on areas such as business planning, food safety, responding to market trends and driving sales.

The local food producer will be joining more established Irish brands which have successfully completed the Food Academy Programme in recent years, such as Meere’s Pork Products, Burren Smokehouse, Western Herd Brewery, Wicked Wholefoods, Clare Jam, Magic Mayan Chocolates, Guru TeaHouse, D’Vine Nut Butters, Kelly’s Meat Store, The Happy Pear, Dr Coy's, Fresh from the Pier and Coffee House Lane.

Congratulating Cary’s Ice Cream, Padraic McElwee, Head of Enterprise with Local Enterprise Office Clare said: “By supporting food and drink start-ups through specialist training and one-to-one mentoring, we’re helping even more local companies make important business breakthroughs. The Food Academy Programme, which is delivered by the Local Enterprise Office, Bord Bia and SuperValu, helps local companies think and act more strategically about their food and drink business, ultimately increasing their chances of success and creating more jobs here locally.”

Stephanie Moe, Small Business Manager with Bord Bia said: “Bord Bia has long recognised the contribution that small food producers make to Ireland’s food and drink industry, bringing a diverse range of quality and artisan products to market, each with a unique story. Such stories increasingly resonate with Irish consumers who are keen to support small local producers and Food Academy provides an excellent vehicle to do that. Over the past five years, Bord Bia has been proud to work in collaboration with the Local Enterprise Offices and SuperValu to support hundreds of small food producers through Food Academy Start, providing them with a viable route to market and enabling them to achieve sustainable growth”.  

MaryKate Mageean, SuperValu’s Food Academy Project Manager commented: “As the number one supporter of the Irish food industry, we source from over 1800 Irish suppliers. The Food Academy programme is a key pillar of our support for local businesses and we’re proud to now have a total of 350 small Irish food companies well on the road to success, with their products on shelf in SuperValu stores around Ireland. The programme continues to go from strength to strength, allowing us to nurture small producers to ensure their growth and sustainability.”

The next Food Academy Start programme for Clare companies begins later this year and local entrepreneurs can find out more by contacting Local Enterprise Office Clare on 065 6821616 or email

The full list of Food Academy Start companies that are “going live” in January 2018 is:

The Marshmallow Factory, supported by LEO South Cork

Café Velo, supported by LEO Cork City

Goodness Me, supported by LEO Cork North and West

Cary’s Ice Cream, supported by LEO Clare

Juicy Lucy, supported by LEO Galway

Murray’s, supported by LEO Galway

Morning Dew, supported by LEO Fingal

Mr Fu’s Tofu, supported by LEO Fingal

Carol’s Home Bakery, supported by LEO Cavan

Katerina’s Pantry, supported by LEO Dublin City

Nutrilicious Food, supported by LEO Waterford


For all queries, please contact your Local Enterprise Office.