Thursday 23^rd April @1.30pm                 

A digital marketing plan for your business

Most businesses focus on just one or two digital marketing elements e.g. Facebook ads or Instagram marketing. But, as we head into a slowing economy, what businesses really need is the big picture. They need a digital marketing plan where you understand how all the elements fit together and which ones you should focus on.

Who is this course suitable for?

Business owners who want to improve their digital marketing.

Start-ups who want to learn how to approach digital marketing.

What do you need?

A laptop/pc/Mac/tablet to take part in the course.

How does it work?

Click on this link to watch a video which explains how the online course works

https://youtu.be/ddV96iMhCnU

Course Methodology:

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

What is involved in an online course and how does this online course work?

As a course participant you...

• Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
• Can join the course on a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
• Will by default have your webcam switched off - this will give you privacy if you do not want to be seen. If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works.       Please note you do not need to have a webcam to participate.
• Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question.       This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc). It also ensures the smooth running of the course. Will be able to "ask a question". They can "virtually" raise their hand and Evan can then unmute the participant so they can ask a question.
• Will be able to "ask a question". You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
• Will be able to see Evan, the trainer, via his webcam. 
• Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

The course will very much be a mixture of Evan talking to the camera and then demonstrating what to do on the relevant websites. 

What we will cover

An overview of a digital marketing plan for your business and how it all fits together and then an in-depth look at:

• How to drive traffic to your website through search, social media, advertising
• How to ensure the people who visit your website engage and browse around
• How to ensure your website is setup to convert traffic into enquiries and sales
• How to analyse what is working and what is not working