Susan Robbins Fehily of Wildberry Bakery

Susan Robbins Fehily

Susan Feehily Robbins

Wildberry Gluten Free Bakery is to be found in the beautiful village of Ballineen. They are an artisan bakery that prides themselves on the use of locally sourced ingredients and traditional baking methods and never use additives or preservatives.

“It all began two and a half years ago, when we took a life changing decision to transform our gorgeous Riverlane café and village shop into a state of the art gluten free bakery. Neither my husband Tom, nor I have a history in baking, I taught art in Colaiste na Toirbhirte, Bandon until the birth of my youngest child and my husband came from an accounting background. Having spent some time honing our skills, with the help of Richard and Jane Graham Leigh, Regale Patisserie, we began supplying cafes, hotels and retail outlets around Cork County.”

“The next step was to become available nationwide. In order to do this we needed to take serious advice from industry experts. The Local Enterprise Office has given us huge support in this regard. We have ready access to some of the top food consultants and retail advisers in the country. This has given us the skills set we need to take our business to the next level.”

In May 2015, Wildberry launched their first retail products on the market as part of the SuperValu Food Academy. This allowed them to safely dip our toes into the unknown. “With the help of the Enterprise board and SuperValu we have been nurtured and been given the opportunity to supply 25 shops around the Munster region.”

In January of this year, Wildberry was selected as one of twenty, high potential food businesses to take part in the Food Academy Advanced programme. “We have been incredibly fortunate in the past nine months to have won three categories in The Irish Quality Food Awards, including the prestigious title of Small Producer of the Year. In June we won both gold and silver for our retail cakes in The Free From Food Awards. “

The future for Wildberry Bakery looks incredibly bright. Having attended The Food and Drink Expo in Birmingham, which was a Taste Cork and Local Enterprise Office initiative, they have their sights set on export.

“My advice to anyone interested in started a food business is twofold. Contact other food producers, they are generally a good bunch of people who are very generous with their help. Secondly, speak to your local LEO who will certainly point you in the right direction.”

Wildberry products can be found in a number of SuperValu’s, Avoca and independent food shops.

Phone Number: 086 835 5837

Facebook: Wildberry Bakery


Twitter: @wildberry_cakes