Food Starter Programme 2022

Monday's 5th, 12th September, 3rd & 10th October 2022
9.30am -1.00pm
Business Training

Food starter programme aimed at early stage Food Start up Businesses covering all the necessary steps to starting your own Food Business


The Food Starter Programme

The Food Starter programme is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business. Typically, within the first 24 months.

It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.

It is a prerequisite for anyone undertaking the Food Academy Programme.  We would also recommend starting out that you complete a Start your Own Business Programme with your Local Enterprise Office.

For country wide details of the next available programmes, please click here: 


Food Starter Content

  • Successful small business stories, videos and case studies
  • Outline of business feasibility study
  • Consumer and market research
  • Market trends and drivers, consumer and trade customer profiles
  • Primary market research
  • Measuring market gaps
  • The importance of food safety and legislation
  • Packaging
  • Considerations for developing your product for launch
  • Selecting the right channel/route to market
  • Costings and managing finance
  • State agency supports and sources of funds
  • Meeting the store manager/chef
  • Distribution and logistics
  • Identifying your unique selling points
  • Understanding branding
  • Brand and packaging review exercise
  • Communicating your brand – Marketing and PR
  • Supplier development programmes