Food & Drink Starter Programme 2019 

Join us for this 2 day programme if you are thinking of starting a food or drink business or if you have started a food or drink business recently or within the past 24 months. This  programme is a good stepping stone for those wishing to partake in the Food Academy Programme with the Local Enterprise Offices. However, it is not compulsory to partake in the Food Academy programme having completed this. 

• Food & drink companies are welcome on this programme
• The programme content is less suitable for those producing food related productsl (books, apps or other non edible food related products/services)
• The programme content is not suitable for those planning to open a cafe, restaurant or food service operation.
• Trainers: James Burke & Yvonne Scully of James Burke & Associates. 

Day 1: with James Burke:

James is a former multiple supermarket group purchasing manager, foodservice expert and food start up specialist. 

• Successful small business stories, videos and case studies
• Business feasibility study
• Consumer and market research
• Market trends and drivers, consumer and trade customer profiles
• Primary market research
• Food safety and legislation
• Considerations for developing your product for launch
• Packaging
• Selecting the right channel/route to market

Day 2: with Yvonne Scully

Yvonne is a former investment banker, food producer and food marketing expert.

• Costings and managing finance
• Case study
• State agency supports and sources of funding
• Meeting the store manager/chef
• Distribution and logistics
• Identifying your unique selling points
• Understanding branding & packaging
• Marketing and PR - communicating your brand
• Nest steps