Email Marketing Workshop

This workshop is based at beginners level. It is ideal for the employee within the business who looks after sales & marketing. Sending information to your client database is imperative for the continued growth and development of your business. However, there are clever techniques and tools which can make the information you are sending to your database, seem more attractive and interesting.

Its main focus is to get participants comfortable with using MailChimp, how to set up a template, import contacts, create & send a campaign. The trainer will talk through design and layout and by the end of the workshop the goal is that everyone is confident with Mailchimp and has a template built for future campaigns.

While working from your own laptop during the training workshop, using an email campaign software, you will learn how to:

• Add or import your contacts or customer names
• Add, edit and format text insert attachments
• Use YouTube
• Use social media buttons
• Modify your email template design
• Schedule and send your email
• Analyze your email reports to judge the success of your campaign

Trainer: Alan O'Meara, Almedia

*Please note that this is a practical training workshop where you will be working from your laptop. You are required to bring your own laptop with you for this training.