A Saturday with Bill Aulet - Supporting Mentors & Entrepreneurs to Excel

Venue:
UCD Sutherland School of Law, Belfield, Dublin 4
 
Date:
05/10/2019
 
Time:
8.00am - 3.30pm
 
Category:
Business Training
 

Equip yourself with the latest thinking on getting a product to market & help clients develop clear strategies towards success.

This event is no longer available
 

A Saturday With Bill Aulet - Supporting Mentors & Entrepreneurs to Excel

  • Equip yourself with the latest thinking on getting product to market
  • Help clients develop clear strategies towards success
  • Make every mentoring engagement count
Date:Saturday, 5th October 2019
Time:8.00am - 3.30pm
Venue:UCD Sutherland School of Law, Belfield, Dublin 4
Fee:€25 (Lunch Included)

Bill AuletBill Aulet is the Managing Director of the Martin Trust Centre for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies.

Bill advises governments, companies and investors in the area of creating successful companies. Bill brings real world examples to support the conversation. His aim is to provide clarity on how to get new products or services to the market efficiently to build market dominating companies. Bill has broken the process down to 24 steps with this workshop covering how to validate a new product or service in practical steps that can be used as the basis for any mentoring engagement

Event Schedule
8.00am
  • Welcome, introduction, overview of program and desired outcome, What is entrepreneurship? What makes up successful entrepreneurship
8.30am
  • Overview Disciplined Entrepreneurship (DE) Framework and Why It Was Created
8.50am
  •  Disciplined Entreprenurship Framework in Action
9.30am
  •  Theme 1: Who Is Your Customer?
10.15am Break
10.30am
  •  Theme 1: Who is Your Customer? (Part II)
11.00am
  •  Primary Market Research (PMR) Tips and Techniques
11.30am
  •  Theme 2: What Can You Do for Your Customer?
12.15pm 
  •  Competitive Advantage
12.45pm Working Lunch
1.15pm
  •  Competitive Advantage (Part II)
1.45pm 
  •  Theme 3: How Does Your Customer Acquire Your Product?
2.15pm
  •  Theme 4: Unit Economics
3.00pm 
  •  Resources Going Forward and AMA (Ask Me Anything)
3.30pm
  •  Wrap up and close (5 minutes)

 

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