'CREATE THAT BRAND' - BRANDING WORKSHOP

This workshop is being delivered by Gavin O'Sullivan and Ronnie Trouton of expCreative.

Gavin and Ronnie are two of Ireland’s most experienced Creative Directors, with over 50 years in the business between them.

They have spent their careers working on global brands including Vodafone, Shell, Smirnoff, Bailey’s and Jaguar as well as local brands including Bord Gáis Energy, SuperValu, eir and The National Lottery.

Gavin and Ronnie will impart some of their experience and practical advice about what exactly a brand is, the hallmarks of successful brands and how to differentiate your brand in a crowded market.

You will learn:

• The Fundamentals of Branding
• The difference between a product and a brand.
• How to identify your brand’s strengths
• Taking your brand from essence to advertising.

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Thursday 7th March / 1:30pm (Registration & Networking 1:00pm) - 4:00pm / Airfield Estate, Overend Way, Dundrum, Dublin 14 / €10