Book onto 'Kick Start your Food Business' 2 Day Workshop 2nd April 2016!

Kick Start your Food Business

This ‘Kick start your own food business programme’ is a short two day programme designed to help those with a food idea, or those at a very early stage of starting up a food business (typically the first 24 months). The objective of the 2 days is to provide the participants with a base knowledge of what is involved in setting up a food business. The content is designed to provide you with information which will allow you to avoid the pit falls normally associated with this journey. (The programme content assumes you have the required business knowledge to run your enterprise e.g. you must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc.) While certain aspects of the programme are relevant to those setting up cafes/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers. For those considering applying for the Food Academy Programme in the future, this programme will provide an excellent opportunity to boost your chances of securing a place.

Places are limited so please 'Book Here' to secure your ticket!

Day One

Day one will focus on providing

participants with an overview of the

dynamics of the food sector in Ireland and

getting objectives for your project clear in

your mind. The content will include:

-Individual participant introductions

-Feedback and discussions based on

your product idea

-Understanding the Irish food sector

-Understanding what is artisan food


-Identifying what are the pit falls

associated with starting your own food


-Minimum requirements e.g. food safety,

labelling requirements, insurance, etc.

-How much money might a food start up

business cost

-Understanding the critical role of

packaging and branding

-Researching your idea

Day Two

This workshop will focus on the more

practical aspects of setting up a food


The content will include:

-How to build your pricing model

-Distribution options

-Understanding the role of the various

agencies e.g. Bord Bia, LEO etc.

-How to manage the brand design


-Deciding on your route to market

-Direct selling e.g. online, farmers

market etc.

-Retail channels

-Foodservice channels

-Succeeding with store managers

and trade buyers

-Attending consumer shows and trade


-Packaging review

-Identifying next steps

Download a PDF of the Programme here

This programme is run by James Burke & Associates who have a wealth of industry experience in both the retail and foodservice sectors.

Duration of Training

The Kick Start your Food Business Programme takes place over two days as follows:

Saturday 2nd April 2016, 9.30 – 4.30pm

Saturday 9th April 2016, 9.30 – 4.30pm


Finnstown Castle Hotel, Newcastle Road, Lucan

Get directions on

What do I need to bring?

You are not required to bring anything with you. Over 15 different hand-outs, best practice sheets and templates will be provided.

Lunch and refreshments will also be provided.