8 Week Online Marketing & Social Media Course Starts 23rd June 2021

6.30pm - 9.30pm
Business Training

Want to develop an Online Marketing and Social Media strategy? Book a place on our eight week course. Starts Wednesday 23rd June 2021.

Booked Out

Build an Online Marketing & Social Media Strategy for your Business.


Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an eight week evening programme for you and your business. Under the guidance of a specialist experienced online marketing practitioner and trainer, you will learn how to devise and execute a customised and integrated web marketing strategy for your business. All course content has been carefully chosen to support any new or established product or service-led business. Class sizes are limited to 15 people to ensure maximised learning outcomes for participants. If you are unable to attend one or more of the eight sessions, let us know and we can arrange for those course notes to be emailed to you.


This course runs from 6.30pm-9.30pm on eight consecutive Wednesday evenings (23rd June – 11th August 2021). 

The course will take place online.


Session 1

Wednesday 23rd June

Introduction: adapting to the digital world

An introduction to the concepts of digital presence, digital marketing channels & websites, content, organic vs. paid, Customer Experience, suppliers’ selection & management, prioritizing & planning.

Session 2

Wednesday 30th June



  • What is LinkedIn and why it is important
  •  Understanding all the different ways we can use LinkedIn
  • How to build an effective profile & company page – including live demos & hands-on activities
  • How to use LinkedIn to grow your network & business and build your brand (networking, business development, sales)

Session 3

Wednesday 7th July



This is a comprehensive session encompassing all elements of website planning designing, building, launching, monitoring and improving. Learn the principles of an effective website, the different platforms available, how to plan a website, preparing a brief, working with your supplier, monitoring performance to keep improving (Google Analytics & other data sources).

Session 4

Wednesday 14th July

SEO & Content


This module is intended to educate participants in the areas of SEO, Google algorithm and content, which has a lot of misconceptions. It is aimed at business owners & entrepreneurs who wish to understand what effective content is, how to create and use it better, and how to utilise it in order to build & improve their brand and reach business targets.

Session 5

Wednesday 21st July

Google Ads & Display

An introduction to paid digital marketing and the various channels, why start with Google Ads, the difference between Ads and Display, how to build & manage campaigns, how to track & measure in order to improve.

Session 6

Wednesday 28th July

Social Media Marketing

The main channels Facebook & Instagram;

  • Why it’s important
  • How to choose your platform
  • Opening a Facebook business page
  • The difference between organic post, sponsored post & an ad and when to use each
  • Increasing engagement
  • Setting up a campaign, the various settings & KPIs involved
  • The creative (text, photo / video) and its importance
  • How to track, measure & improve.

Session 7

Wednesday 4th August

CRM, Retention, Customer Experience (CX), Email Marketing, Digital tools & Data


This is a comprehensive session encompassing all elements of CRM, retention and email marketing from a customer-centric and customer experience point of view, in order to increase customer satisfaction and increase the volume of loyal customers.

  • What is the difference between acquisition & retention
  • Why is retention important
  • What is customer’s Life Time Value
  • Ways to retain customers & increase LTV
  • How to use emails effectively (design, plan, platforms, schedule, call to action, etc.)
  • How to track, measure & improve the end-to-end CX (surveys, NPS – Net Promoter Score, and more)

Session 8

Wednesday 11th August

Other & Emerging Social Media Platforms and Summary


This workshop will focus on providing participants with a recap on the key learnings from the programme, creating a strategy for the future based on your programme workbook in order to continue the momentum after the programme.Twitter, YouTube, WhatsApp, Snapchat, Tik Tok – introduce, which to use, how to use, and programme summary with all main takeaways.

* Please note that changes to the running order of these sessions may be made.


Delivery Methodology

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).


About your Facilitator

This programme is being run by Degani Consultants Limited.


Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement. To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie