Session 1

Wednesday 23^rd June

Introduction: adapting to the digital world

An introduction to the concepts of digital presence, digital marketing channels & websites, content, organic vs. paid, Customer Experience, suppliers’ selection & management, prioritizing & planning.

Session 2

Wednesday 30^th June

LinkedIn

• What is LinkedIn and why it is important
•  Understanding all the different ways we can use LinkedIn
• How to build an effective profile & company page – including live demos & hands-on activities
• How to use LinkedIn to grow your network & business and build your brand (networking, business development, sales)

Session 3

Wednesday 7^th July

Website

This is a comprehensive session encompassing all elements of website planning designing, building, launching, monitoring and improving. Learn the principles of an effective website, the different platforms available, how to plan a website, preparing a brief, working with your supplier, monitoring performance to keep improving (Google Analytics & other data sources).

Session 4

Wednesday 14th July

SEO & Content

This module is intended to educate participants in the areas of SEO, Google algorithm and content, which has a lot of misconceptions. It is aimed at business owners & entrepreneurs who wish to understand what effective content is, how to create and use it better, and how to utilise it in order to build & improve their brand and reach business targets.

Session 5

Wednesday 21st July

Google Ads & Display

An introduction to paid digital marketing and the various channels, why start with Google Ads, the difference between Ads and Display, how to build & manage campaigns, how to track & measure in order to improve.

Session 6

Wednesday 28th July

Social Media Marketing

The main channels Facebook & Instagram;

• Why it’s important
• How to choose your platform
• Opening a Facebook business page
• The difference between organic post, sponsored post & an ad and when to use each
• Increasing engagement
• Setting up a campaign, the various settings & KPIs involved
• The creative (text, photo / video) and its importance
• How to track, measure & improve.

Session 7

Wednesday 4^th August

CRM, Retention, Customer Experience (CX), Email Marketing, Digital tools & Data

This is a comprehensive session encompassing all elements of CRM, retention and email marketing from a customer-centric and customer experience point of view, in order to increase customer satisfaction and increase the volume of loyal customers.

• What is the difference between acquisition & retention
• Why is retention important
• What is customer’s Life Time Value
• Ways to retain customers & increase LTV
• How to use emails effectively (design, plan, platforms, schedule, call to action, etc.)
• How to track, measure & improve the end-to-end CX (surveys, NPS – Net Promoter Score, and more)

Session 8

Wednesday 11^th August

Other & Emerging Social Media Platforms and Summary

This workshop will focus on providing participants with a recap on the key learnings from the programme, creating a strategy for the future based on your programme workbook in order to continue the momentum after the programme.Twitter, YouTube, WhatsApp, Snapchat, Tik Tok – introduce, which to use, how to use, and programme summary with all main takeaways.