8 Week 'Online Marketing/Social Media' (Sandyford) - 25th February 2016

Venue:
The Beacon Hotel, Sanyford, Dublin 18
 
Date:
25/02/2016
 
Time:
6.30-9.30pm
 
Category:
Management Development
 

Want to develop an Online Marketing and Social Media Strategy for your business? Book a place on our 8 Week Evening Course beginning 25th February 2016 in the Beacon Hotel, Sandyford, Dublin 18.

This event is no longer available
 

Build an Online Marketing & Social Media Strategy for your Business.

Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an 8 week evening programme for you and your business. Under the guidance of specialist experienced online marketing practitioners and trainers, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.

All course content has been carefully chosen to support any new or established product or service-led business.
Class sizes are limited to 15 people to ensure maximize learning outcomes for participants. If you are unable to attend one or more of the 8 sessions, let us know and we can arrange for those course notes to be emailed to you.

This course runs from Thursday, 25th February - Thursday, 21st April 2016.
The venue is the Beacon Hotel, Sandyford, Dublin 18

Session 1

Thu 25th February

Introduction: Overview of Social Media & Internet Marketing

Overview of how the web works, Google searches, Website Design and basics of SEO

Session 2

Thu, 3rd March

Effective Search Engine Optmisation

Session 3

Thu, 10th March

Google Online Advertising

Group exercise to run an advertising campaign for a sample company

Session 4

Thu, 24th March

Essential Social Media Tools - Part 1:

Facebook & Twitter:
Account Creation, Development & Integration

Session 5

Thu, 31st March

Essential Social Media Tools - Part 2:

LinkedIn & Blogging:
Account Creation, Development & Integration

Session 6

Thu, 7th April

Email Marketing

Set up a sample e-mail marketing campaign using a tool such as MailChimp

Session 7

Thu, 14th April

Google Analytics & Mobile Marketing

How to measure the success of your campaigns across all channels. Developing a mobile marketing strategy

Session 8

Thu, 21st April

Building Digital Marketing Strategy Session

Group presentations where each person will present their strategy for their online business to be reviewed by team members

* Please note that changes to the running order of these sessions may be made.


'Online Marketing & Social Media' Course - How it is Delivered

This course features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.
If you need any assistance, please contact (01) 204 7083 or bookings@leo.dlrcoco.ie