Venue:
The Beacon Hotel, Beacon Court, Sandyford, Dublin 18
Category:
Business Training
Looking to Start Your Own Business but unsure of where to begin? Book a place on our 8 Week Course.
Start Thursday, 13th October 2016
The Beacon Hotel, Beacon Court, Sandyford, Dublin 18
This event is no longer available
Build an Online Marketing & Social Media Strategy for your Business.
Are you looking to grow your business' online presence but are unsure of how best to do it?
We've developed an 8 week evening programme for you. Under the guidance of specialist trainers, you will learn how to develop and execute a customised online and web marketing strategy for their business. The course is delivered by experienced online marketing practitioners.
All course content has been carefully chosen to support any new product or service-led business.
Class sizes are limited to 15 people to ensure maximize learning outcomes for participants.
This course runs from 6.30-9.30pm on 8x consecutive Thursday evenings (13th October - 1st December 2016).
The venue is The Beacon Hotel, Beacon Court, Sandyford, Dublin 18.
Session 1 | Thursday,
13th October | How has the Internet impacted marketing? - Overview of Internet marketing (understanding the market,
campaigns, and measures of success)
- New marketing strategy (integration of marketing theory and tools)
- Join online conversations and harness the power of recommendations |
Session 2 | Thursday,
20th October | Successful email marketing campaigns - Types of Email marketing campaigns
- Email marketing tools – how to set them up
- Strategy Development
- Content creation
- Reporting: Important Metrics |
Session 3 | Thursday,
27th October | Social Media Marketing - Six Big Players (Facebook, Twitter, LinkedIn, YouTube, Google+
& Pinterest)
- Other tools and techniques commonly used for business
(Skype, Blogging, Google hangouts)
- Emerging trends (Cloud computing services & mobile apps)
- How the social media platforms work |
Session 4 | Thursday,
3rd November | Search Engine Marketing (Part 1) - What is Pay Per Click (PPC) Advertising?
- Website Analytics/Google Analytics
- Location Based Services
- Management and Automation Tools
- Running the numbers: What's my return on investment? |
Session 5 | Thursday,
10th November | Search Engine Marketing (Part 2) - Google AdWords
- Facebook Adverts
- Live Demo
- Fastest Way to Get Ads on Google/Facebook
- Online Learning and Support |
Session 6 | Thursday,
17th November | Building & Promoting a Website - Creating a blog / building a website using Wordpress
- Writing winning web content
- Creating viral videos
- Testing your website
- Best practices in creative development and creative planning
- Vital role of colour, design and function
- Effective messaging and eye-catching visuals |
Session 7 | Thursday,
24th November | Search Engine Optimisation - Introduction to SEO
- Onsite optimisation (make your website more appealing
to search engines)
- Choose the most valuable keywords for your site
- Understand what is working for your competitors and why they rank
- Learn why links from other websites matter and how to get them
- Learn how social media and other marketing complement your SEO
- Reporting and analysis |
Session 8 | Thursday,
1st December | Online PR & Affiliate Marketing - What is online PR? (how does it differ from Internet Marketing?)
- What is Affiliate Marketing? (how does it differ from referral marketing)
- How do they work for the business?
- Brand building – promoting websites, creating viral videos,
writing winning web content |
* Please note that changes to the running order of these sessions may be made.
'Online Marketing & Social Media' Course - How it is Delivered
This course features group work, individual tasks, presentations, Q&A and exercises. The priority is to equip participants with knowledge and skills which they can implement in their businesses.
Book Your Place & Get Your Business Started...
The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.
If you need any assistance, please contact (01) 204 7083 or contact@leo.dlrcoco.ie
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