Media Release

25 August 2022




NPC Press release 2022

A Dublin city client Concept Dairy will get a chance to exhibit their business to almost 300,000 people at the National Ploughing Championships next month as part of the Local Enterprise Village.


The initiative of the Local Enterprise Offices (LEOs) will see 31 small businesses, one from each LEO, take a stand in the Local Enterprise Village in the heart of the Ploughing Championships, opening their businesses up to almost 300,000 prospective customers across the 3 days of the event. 


Concept Dairy who are supported by Local Enterprise Office Dublin City are a technology platform that brings price transparency and financial security across the dairy supply chain. They have developed two technology-powered tools and provide educational and consultancy support to support dairy farmers and dairy processors:


Greg Swift, Head of Local Enterprise Dublin City Council said “We really wanted to identify a company that fits within the agri-tech space and whose solution will benefit the agricultural sector directly and for the company to gain real value from the chance to exhibit at Ploughing Championships. Concept Diary were delighted for the opportunity they will be at the very heart of the action at the Ploughing Championships getting the chance to tell their story and raise their profile to the 300,000 strong footfall expected this year, back following a two-year break”. 


“LEO Dublin City have supported this business to ensure they maximise this opportunity through sales and marketing training and stand design.  The Local Enterprise Village is always a great buzz and no doubt will be one of the big hits for visitors to Ratheniska this September.” 


There will be a variety of products and services on show for the visitors to this year’s Ploughing Championships to enjoy, which includes food, fashion, agri-tech products, farm safety equipment, spirits, sportswear and even skincare for animals!


The Local Enterprise Village was launched by Damien English, T.D., Minister of State for Business, Employment and Retail along with some of the businesses that will be involved including handmade children’s furniture company Lucy & Me, luxury natural skincare and home products Jo Browne and Donegal designer Bernie Murphy.


Minister English emphasised how positive it is to have this opportunity back for small businesses; “The Local Enterprise Village at the Ploughing Championships will showcase the very best of our small business community from across the country.  I look forward to joining with almost 300,000 people at the Ploughing and have the opportunity to meet with some of the businesses embedded in our communities and who are the drivers of local economic growth and job creation.  Visitors to the Village can expect to see the depth and diversity of amazing small businesses who are supported by Government through their Local Enterprise Office.” 


NPA President James Sutton said: “It is wonderful to see that so many diverse and interesting companies will be represented at this year’s National Ploughing Championships’ ‘Local Enterprise Village’. This is a fantastic opportunity for these small local businesses to showcase their products to the 300,000 visitors expected throughout the 3 days.”


The Local Enterprise Village is just one of a number of initiatives that the Local Enterprise Offices run, to foster entrepreneurship across the country. Others include Local Enterprise Week, the National Enterprise Awards, the Student Enterprise Programme, National Women’s Enterprise Day and Local Enterprise Showcase. The Local Enterprise Offices in local authorities are funded by the Government of Ireland through Enterprise Ireland. Established in 2014, the Local Enterprise Offices are the essential resource for any entrepreneur looking to start a business or any small business that is looking for support or advice to help them grow. Since their inception eight years ago, the Local Enterprise Offices have helped create over 20,000 jobs across the country. The LEOs work with thousands of client companies across Ireland in a diverse range of sectors offering mentoring, training, expert advice and financial supports to small businesses. For more information see www.LocalEnterprise.ie




For further information:

Local Enterprise Office Dublin City

Dublin City Council

Block 4, Floor 1,

Civic Offices

Dublin 8

D08 RF3F


01 222 5611