Pitch Consultant with expertise in advertising and media agency search and selection across private and public sector.
Client focused marketing and communications professional with an ability to improve business performance through developing and implementing strategic marketing and communications plans.
20+ years experience in multi-national FMCG and top tier communications agencies. Focused on communications performance and helping clients improve communications performance through their agency partners.
Strategic thinker with strong leadership and people management skills.
Clear understanding of the role of agency partners (creative, media, digital, PR) in delivering added value to clients’ business.
Empirica's clients include Tesco Mobile, O2, Innocent Drinks, the HSE, the Road Safety Authority, the Health and Safety Authority, Irish Rail, the Blood Transfusion Service Board, Purefood, the Broadcasting Authority of Ireland.
Former Chairperson of the Marketing Society.
Specialities Marketing communications, Brand and communications strategy, Strategic business planning, Communications agency selection and performance, New business development, Consumer Insights.