Clodagh O'Brien

Clodagh O'BrienI am a partner in Crowe Horwath’s Advisory department, having recently joined from Newmarket Consulting where I was the Managing Director. I have almost 20 years' experience working with organisations in the commercial, not for profit and public sectors. My expertise is in working with organisations experiencing challenges where creative solutions make the difference. I believe that client relationships work best when people share the same passions and interests. My particular interests are arts and culture, the creative sector, education, health and social care, and tourism.

Crowe Horwath’s advisory team’s offering spans research, analysis, planning and report writing and also working with clients during implementation.  During the implementation phase of projects, I often work as a mentor to clients while they implement the plan. The work covers strategy, business planning, sales and marketing, and project management. Over twenty years, I have worked in diverse environments including working in multi-national and owner-managed environments, in national and international contexts, and in both single-handedly managing projects and leading project teams.  Prior to Newmarket, I worked in a marketing capacity in the media, leisure and electronics sectors in Ireland and the UK. My international experience includes being Key Accounts and Marketing Executive with both Seymour International (part of BBC, emap, Haymarket) and ifm electronics in London.

Mentoring Experience

I am currently on a number of different mentoring panels including: 

  • David Manley Emerging Entrepreneur Awards Consultancy and Mentoring Panel since 2005
  • Fáilte Ireland Business Mentoring and Advisory Service since 2009
  • Fáilte Ireland Webmarketing Panel since 2010
  • Dun Laoghaire-Rathdown LEO Mentoring Panel since 201

In addition to the on-going mentoring involvement above, I was the Regional Manager North West for Fáilte Ireland’s Tourism Learning Networks 2006-2008, which involved approximately 100 tourism SMEs and included mentoring (delivered by Newmarket) as a key element of the professional development programme.

As Innovation Coach with CreativeD, I was involved in the design and delivery of business supports and advice to the creative industry in Dublin.  The programme was in place from 2009-2011 and had over 90 members across the spectrum of creative industries.

Mentoring has involved one-off sessions or a series of sessions.  Sessions have been thematic e.g. digital strategy development and also have been specific to a particular issue a mentee has been working on e.g. developing a social media plan, creating/updating a website etc. Overall, I have delivered mentoring in the areas of Strategic Plans, Business Planning and Marketing Strategy. 

Through working with Dublin City and Dun Laoghaire Rathdown LEOs, I have received training and attended update sessions in relation to the programmes, training and funding available through the LEOs.  I also receive newsletters from the LEOs and follow the social media accounts so I can remain up-to-date in my knowledge. 

In relation to SMEs, all of my mentoring assignments above have been with SMEs and emerging entrepreneurs and have spanned the creative, design, food, tourism and retail industries.  As such, I have SME experience in the specific sectors and I also have the specialist expertise.