LEO Dublin City Women in Business Network - May 2019 Event
The Six Key Principles of Persuasion
Speaker: Deirdre Murray, Director and Founder People Resources, author of “Communicate with Impact – Communicate and Influence Successfully” and co-author of “Emotional Intelligence (EQ) A Leadership Imperative!”
Date: Wednesday 15th May 2019 Time: 18.45-21.00 Venue: Wood Quay Venue, Dublin 8
“The key to successful leadership today is influence not authority.”
Kenneth Blanchard
Objectives of This Session:
The ability to influence and persuade others to take action is a key skill for entrepreneurs. As Dan Pink tells us, “Almost everything you do involves persuasion.” Influence and persuasion is something we can all improve upon, utilising ‘softer skills’ like listening, ‘mirroring and matching,’ positive body language, asking open questions and simply, by being more human!
Whether you directly sell products, are involved in a team, want to create better rapport with your customers, you are in effect, selling, or more specifically, ‘moving others’ to do something. By working consciously to develop your communication and influencing skills in your business, you can achieve more effective and successful results.
This session will help you develop a keen awareness of your influencing and negotiating style. We will explore the six key principles in which you can use to increase your style adaptability and maximise your influencing and persuasion skills with your customers and stakeholders.
We will cover 4 areas:
Gain insight into the four key aspects of communication that impact your customers and clients.
Explore the 6 scientific principles of persuasion when dealing directly with your clients and customers
Learn how to adapt your style to influence and persuade your stakeholders more effectively
Identify and overcoming key objections and deal with resistance
By the end of this session, you will:
Have a better understanding about how to influence and persuade more effectively
Be able to practise the six proven ways to persuade your customers and encourage them to engage and take action
The talks will be followed by networking over wineThis event is open to non-members but all must register before 6pm on Monday 13th May through this form: https://goo.gl/forms/bV338K8SsfyHST8A3 .
SPEAKER PROFILE
Deirdre Murray, Director and Founder PEOPLE RESOURCES, www.peopleresources.ie
As Director and Founder of People Resources, Deirdre works both nationally and internationally to assist leaders and teams achieve their highest potential through tailored Executive Coaching and Leadership Development.
An experienced OD Consultant, Master Business Coach, Applied Neuroscience Practitioner, (AC Accred), and Master Practitioner in NLP, Deirdre has over 25 years’ people management experience.
She combines her academic background and extensive multinational experience to deliver highly practical, tailor-made leadership development programmes that maximise high performance and bottom-line results.
Deirdre also previously lectured part-time as an MBA Adjunct Faculty member at UCD Smurfit School for over a ten-year period, on leadership and cross-cultural management, strategic change and organisational behaviour.
She has recently published a book entitled, “Communicate with Impact – Communicate and Influence Successfully”, and previously co-authored 'Emotional Intelligence (EQ) - A Leadership Imperative!' with Daire Coffey, which has been recommended by allaboutbusiness.ie/dragonsden as the-top-5-books-every-entrepreneur-should-read
Contact Details: deirdre@peopleresources.ie Tel: 01-2832540 Mob: 086 406 9992
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