LEO Dublin City Women in Business Network Webinar Series 2021 - Webinar 23
Webinar: Practical SEO
Speaker: Scarlet Bierman, Engage Content
Wednesday 13th October 2021 11.00-12.00
Most businesses need a steady stream of new clients to survive. This means getting fresh eyes on your products or services, and a key way that online businesses do this is through search engines (in Ireland, this is almost always Google).
Optimising a website for search can be a huge job, but there are some good habits that you and your team can adopt which will start having an immediate and substantial effect on your search engine ranking. We’ll look at these easy wins and show how they fit together for SEO best practice.
Once you know what can be done and how to do it, you’ll be able to set SEO priorities based on your business goals and start working towards them in a structured way.
You don’t need to be “technical” to learn these tactics and you don’t have to learn skills like coding. It’s about using common sense to deliver search-optimised content through your website.
As the owner/manager of your business, you are uniquely placed to maximise the results from the tactics we will cover. You understand your market, you have expertise in your subject matter, and you will make the time because you know this is important!
Please book your place through this link: https://forms.gle/B5mKfJFA8ZEMYdh2A
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Speaker Profile: Scarlet Bierman
Scarlet Bierman is the owner of Engage Content, a boutique content agency founded at the end of 2014 and based in Clontarf.
Scarlet has worked in marketing and communications for over 25 years. She started her career in book publishing, working with internationally renowned publishers such as Dorling Kindersley and Harper Collins. She brought the rigorous and exacting processes of publishing to her subsequent work in digital communications.
Brought up in South America, Scarlet has lived and worked in England, France, and Ireland. Before founding Engage Content, she headed digital projects at Orne County Council in France and was Technical Advisor to Senator Lambert. Since building her first website in 1997, she has managed hundreds of website projects.
Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for well over two decades. She was an early adopter of social media and a strong advocate for content before it became a mainstream marketing tactic.
