LEO Dublin City Women in Business Network Webinar Series 2021 - Webinar 21
Webinar Series 2021: Webinar 21
Talks: 5 Tips for Getting Publicity for your Business
Speaker: Kathryn Mason, Masonry
Wednesday 22nd September 11.00-12.00
Public Relations (PR) is a tool used by businesses and individual to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!
To help you demystify the "dark arts" of PR and explain how it can work for you, Kathryn will share five tips that will get you results.
Please book your place at the event through this link: https://forms.gle/SENeHvwPe5jAoW26A
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Speaker Profile: Kathryn Mason, Masonry
Kathryn Mason has a career spanning nearly 30 years. This expansive career has seen the launch of some of the most iconic names in pop music including Dido, 5ive, Take That, Will Young and Westlife. In 2009, Kathryn completed a Diploma in Digital Marketing awarded with Distinction and she later gained a Diploma in Event Management with the Public Relations Institute of Ireland (PRII).
Her career began in BMG where she worked her way up the ladder over eleven years from admin roles to Marketing Manager. In 2002 Kathryn moved from BMG to Universal Music Ireland where she headed up the company’s team of five people in the marketing & publicity departments. Here she restructured the department and took charge over budget management and decision making for the key releases. Kathryn founded her own PR Firm with a heavy focus on personal client and media relationships.
