Market Research Skills – What You Need To Do To Be Successful

Thursday 29th September 2016 6.30 to 8.00pm 

Identifying your target market by doing SMART market research

Speaker: Michael Keogh will help you take your idea and explore the impact it will have on the market. He is an expert in Social Media and Digital Marketing, particularly in the use of Social Media as a promotional, research and marketing platform. His background includes a diverse range of industries from light engineering and fast moving consumer goods to sports leisure and IT. This experience combined with qualifications in both Marketing and Digital Marketing allow him to have a broad and insightful view of all areas of market research and the processes involved in order to understand your customers better. Michael also has a keen interest in social psychology and human behaviour, which adds further depth to his delivery and presentations.