Idea Generation & Lean Start Up February 2018

Venue:
Buswell's Hotel, Molesworth Street, Dublin 2
 
Date:
24/02/2018
 
Time:
09:30 - 16:30
 
Category:
Workshop
 

The tools required to take a new idea through various investigative stages of research, right through to commercialising the idea. Including guidelines on prototype development, protection of intellectual property and market research

€40
 
 

Aim of Course:

Arm participants with tools required to take their new idea through various investigative stages of research, right through to commercialising their idea.  The programme will include guidelines on prototype development, protection of intellectual property and market research. 

Content:

Part 1

  • The characteristics and traits of the entrepreneur.
  • What running a business really means.
  • Personal strengths and weaknesses.
  • Defining business goals.
  • New Product or Service.
  • B2B OR B2C?

Part 2

  • Generating New Business Ideas
  • Explore new business ideas
  • Look at trends and new business ideas "out there"
  • Random Association
  • Thinking Backwards
  • Expand on existing business ideas 

 

Part 3

  • Selection of the Business Idea
  • What makes a winning idea?
  • New idea or re-inventing the Wheel?
  • Practical discussion in teams of case studies of winning business ideas
  • Lateral thinking & thinking outside the box
  • Applied idea generation techniques
  • Morphological analysis.
  • Operation Feasibility test can it be done or made i.e. Prototype
  • How to protect your business idea ( Intellectual Property)

 

Part 4

  • From Product idea to product concept
  • Is the idea feasible
  • Sources of information for market research
  • Establishing the need for a market
  • Competitive analysis
  • Market research techniques
  • How to define your target market (T.A.M.) Total Addressable Market.
  • How to determine  what is the Minimum Viable Product

 

Part 5

  • Risk and Reward Matrix
  • How to determine Profitable Customers
  • Get the complete picture of what is required the four critical dimensions.
  • Learn how to use the “Lean Canvas”  to model your business idea  
  • Complete a “Lean Canvas” for your business idea
  • Can you demonstrate that you have not just a great idea but one that can generate sales and a profit for your investment in terms of time and capital?
  • Market Validation Activity Plan  

Outcome:

  • The latest techniques for creating new product and strategy 
  • Apply innovation using best in class innovation tools
  • How to identify a new business ideas
  • Taking your ideas and testing feasibility.
  • Creating pathways from feasibility to commercialisation.
  • Help participants in assessing project viability
  • Which of the four key areas for innovation is best for you – New Product Development (NPD), Process Innovation, Market Innovation or Business Innovation?
  • How do you ensure innovation is aligned to business strategy?
  • What internal and external information do you use to guide your innovation activities, and how do you go about it?
  • Flesh out your idea using the “Lean Canvas Model” for business
  • What internal and external information do you use to guide your innovation activities, and how do you go about it?

The programme will culminate with the completion and presentation of the “Lean Canvas Model” for business and matching S.M.A.R.T. Action Plan.

 

Share: