Venue:
Delivered Online through Zoom
Really getting to know your user, be it a consumer or customer, is the key to
unlocking opportunity. From developing your product or service and engaging with
your target audience, to ultimately converting that engagement to a sale and
creating loyalty, user understanding is the way to build a meaningful brand
relationship.
This event is no longer available
Lorraine Allen from Brand Innovation Ireland specialises in ensuring the user is at
the heart of everything businesses and brands do.
She has worked 20+ years creating innovation and building brands for Nestle, Wella, Glanbia, and Kellogg
domestically & internationally.
She now works with many small to medium size enterprises and start-ups, as well as larger established businesses.
She believes a design thinking approach to innovation and brand communication fuels a successful
connection with your user and business growth.
This workshop will cover:
• Defining your target user
• Understanding your user
• What is user insight?
• Uncovering insights
• Applying insights to your product ideas & communication
• User research on a budget
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