Marketing on a Shoe String - 1 Evening

Venue:
Course will be delivered online
 
Date:
15/04/2020
 
Note:
Wednesday
 
Time:
6.30pm - 9.30pm
 
Category:
Workshop
 

If your goal in 2020 is to market your business better, then join the Dublin City Local Enterprise Office for this 1 evening workshop. This training is now being delivered as an online workshop

€25
 
 

Marketing on a Shoestring Blurb

  • Branding: purpose of brand development, difference between a logo & a brand
  • Creating your brand on a shoestring using online tools
  • Unique Selling Proposition
  • Competition & Competitive advantage
  • Target markets & Segmentation
  • Marketing mix, selecting the most relevant means per market segment
  • Turning your strategy into an operational plan/tactics
  • Customers: recruitment, retention, loyalty, value, incentives
  • Budget & Measurement
 

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