Marketing on a Shoestring

Venue:
National College of Ireland, IFSC
 
Date:
17/02/2016
 
Time:
14:00 - 18:00
 
Category:
Workshop
 

To provide individuals with the skills, knowledge and tools in marketing practice. It will assist participants in putting together a working marketing strategy for their business

This event is no longer available
 

Programme Overview

The aim of the programme is to provide individuals with the skills, knowledge and tools in marketing practice.  It will assist participants in putting together a working marketing strategy for their business.

This high impact practically based workshop will explore the following: 

  • Effective Marketing on a Shoestring
  • Issues relating to promoting a business
  • The different forms of business promotion
  • Best promotional tools suited to your business style
  • Creating an action plan based on the promotional tools
  • Choosing the best way of maximising sales through promotion
  • Using skills to their best ability when promoting their business
  • Developing a customer centred Marketing Plan

Delivery Methodology: Group work, individual tasks, simulation exercises and workbook exercises with a strong emphasis on practical application throughout.  This course is extremely interactive providing participants with the opportunity to prepare and practice their skills.