Course Overview

On the completion of this workshop participants will understand what SEO is all about and how to improve their own websites. Focusing entirely on what matters in 2020 & beyond, participants will learn about Google Analytics and Google Search Console.

Working in conjunction with each other these powerful free tools allow web site owners to get the maximum out of their website. We will go through a step by step process to ensure all participants are ready to go by the end of the day.

The workshop will focus on:

• SEO vs Web Analytics - what they are and why they are important.
• Google vs Bing How to submit your website to Google and Bing
• Understanding how Google Analytics and Google Search Console work
• How to use Google Analytics and Google Search Console
• What metrics matter on Google analytics
• What changes do I need to make to my website?
• Implementing a strategy that will work

We will be using a WordPress based website to demonstrate, but the concepts are relevant across all content management systems. This interactive and fun training will cover all the bases and participants are asked to bring their laptops. Full training notes will be available on the day.

The delivery of this workshop will be broken down in to eight distinct sections as follows.

Section 1

SEO vs Web Analytics - what they are and why they are important.

• Key Differences Between Website Optimisation and SEO
• Where Website Optimisation and SEO Intersect
• Why You Need Both Website Optimisation and SEO

Section 2

Google vs Bing It’s all about Google.

• They have over 95% of the market in Ireland.

Section 3

Submitting your website to Google and Bing

Section 4

Understanding how Google Analytics and Google Webmaster Tools work

• How does Google Analytics work?
• How does Google Search Console work?

Section 5

How to use Google Analytics and Google Search Console

• How to set up the Google Analytics-Search Console Integration. Step by step guide.

Section 6

What metrics matter on Google analytics.

• Selecting the important information.
• How to identify and use the metrics that matter.

Section 7

What changes do I need to make to my website?

• Comprehensive overview of what changes to make to improve your ranking.

Section 8

Implementing a strategy that will work