Social Media Marketing

Social Media Marketing is increasingly gaining attention from consumers as opposed to just a simple
online presence through a general website and traditional offline marketing. The key to social media is
the social group and people/consumers being able to engage and consult other people for
recommendations which are being referred to nowadays as viral marketing. This programme will
ensure small businesses in Dublin City are best placed to take advantage of these tools to expand and
develop their enterprises.
The course aims to provide participants with the skills and tools necessary to become adept at using
social media & digital marketing tools to build an online brand as well as exploring advanced social
media marketing tactics in order to build brand profile online.

• Social Media - how can we really use it to our advantage in a marketing sense for business
• How to develop your brand through social media and make it stand out in the ever increasing crowd of online businesses
• How to use social media as a valuable customer service solution.
• 6 big players (at the moment): Facebook, LinkedIn, Google+, Twitter, YouTube, Pinterest
• How can they work for my business - Learn the tips and tricks
• Introduction to Digital Marketing
• Creative Development - best practices in creative development and creative planning
• Building & Promoting a Website
• Tracking Methods
• Business Blogs: WordPress, Blogger, Tumblr, etc., integration with existing websites.