IN TODAY'S DIGITAL WORLD, ONLINE AND SOCIAL MEDIA MARKETING STANDS AS A PIVOTAL CHANNEL FOR BUSINESSES LOOKING TO THRIVE ONLINE

This workshop series is all about making social media work for your small business. Learn how to use online and social media marketing effectively. It's perfect for small businesses looking to boost their online activities.

In each weekly workshop, you'll pick up practical skills and tools. Get to know the best ways to use social media for marketing and how it can help your business grow. You'll learn how to make the most of your social media pages, connect with more people, build strong relationships with your customers, and boost your profits and brand presence. It's all about getting real results and seeing your business succeed online.

Session One - Digital Marketing and SEO - 06/05/2025

A high energy and interactive session designed as an introduction to the digital strategy and planning. The module will give participants an overview of the different elements that make up a successful digital marketing strategy. Participants will create their own actionable digital marketing plan during the session. This workshop with also explore how to plan your Search Engine Optimisation. SEOs are the processes and strategies used to optimise websites effectively, increasing the chance of people finding your business online and encouraging them to take the actions you want them to take.

Session Two - Content Marketing and Brand Presence - 13/05/2025

This workshop provides participants with a comprehensive understanding of how content marketing can effectively drive growth for small enterprises. This workshop delves into the core principles of content creation, distribution strategies, and audience engagement techniques tailored to the unique needs of small businesses. Through practical insights and real-world examples, attendees will gain the knowledge and tools necessary to craft compelling content that resonates with their target audience and maximises their online presence. Whether new to content marketing or seeking to refine existing strategies, this workshop offers valuable insights to empower small business owners in the digital landscape

Session Three - Social Media Landscape and Promotion - 20/05/2025

This workshop will focus on how to run paid Social Media Campaigns that generate business opportunities. It's a practical session where participants will get their hands dirty by crafting and organising their own advertisements, as well as strategizing their entire social media campaign. Participants will learn how to grab people's attention on different social media platforms and turn that attention into real opportunities for your business. By the end of the workshop, you'll have a clear plan and the know-how to make ads that can really make a difference for your business.

Session Four - Powerful Email Marketing for Business - 27/05/2025

This module targets businesses keen on driving sales through email marketing, a digital strategy known for nurturing potential customer relationships, keeping existing clients engaged with your brand, and fostering customer loyalty. Email marketing stands out for its cost-effectiveness, reliability, measurability, and the potential for a high return on investment (ROI).