Course Aim

Learn how to assess the effectiveness of your online strategies, levels of user engagements, and the range of online tools that will help you understand how to measure and monitor your Digital Marketing activities.

This course will enable you to develop clear business goals focused on digital marketing initiatives and understand the benefits of measuring and monitoring the success of your online strategies.

Course Objectives

The programme will enable participants to:

• Envisage how to develop digital marketing structure aligned with the business goals
• Learn how to set up accounts to apply tracking tools across online activities
• Learn how to utlise the use of Google Analytics
• Understand and explore customing and scheduling reports 
• Be aware of the data protection policies involved

Course Outline

Topics include:

• Core elements of creating a compelling digital marketing strategy plan
• What is Web Analytics?
• Setting up – Web Analytics Process
• Google Analytics
• How to measure website traffic?
• Increasing traffic to your website
• Real-time Reporting
• Intelligence Reporting
• Data Protection Policies

Course Delivery Approach

Delivery style will include the use of trainer presentations and live demos, discussions, and question and answer sessions. Participants are not required, but they can if they’d prefer, to bring along their own laptop/iPad (if they have one) in order to work “live” under the assistance and supervision of the trainer.