Trading Online Vouchers Scheme

Scheme Overview

The Trading Online Grant (TOV) Scheme assists small businesses to trade online. Eligible businesses can apply for a voucher to invest in developing their eCommerce capability, of up to €2,500.

  • From the 7th April 2020 until the 30th September 2020, the match-funding requirement to apply for a TOV has been substantially reduced from 50% to 10%.
  • If you have previously availed of the Trading Online Grant Scheme, you can reapply to further improve your online trading capability. 10% of funding contributed by the applicant business.

Eligibility Criteria

  • Voucher approval must be gained prior to incurring any expense
  • Own labour is not an eligible expense
  • Third party costs only will be considered
  • All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details).

Eligible Projects

  • Limited or no e-commerce presence
  • no more than 10 employees;
  • less than €2m in turnover;
  • be trading for at least 6 months and
  • be located in Fingal

Ineligible Projects

  • Companies with charitable status, commercial semi-state companies, trade associations and company representation bodies such as Chambers of Commerce are not eligible to participate in the scheme
  • "Not for profit" and social entrepreneurship applicants unless they operate in a commercial domain 
  • Professional services specialising in IT type services who are already capable of trading online using existing in-house systems
  • Conferences and Seminars
  • Projects which are contrary to public policy
  • Duplication of support for projects which would be eligible for assistance from other State Agencies of EU funded Operational Programmes
  • Projects deemed to be capable of proceeding in any event without scheme assistance i.e. deadweight
  • Projects essentially comprising importation and distribution

What the vouchers can be used for

  • IT consultation
  • Development or upgrade of an e-commerce website
  • Implementing online payments or booking systems
  • Purchase of internet related software
  • Purchase of online advertising (this purchase cannot make up any more than 30% of approved Voucher costs and can only be drawn down in one payment phase)
  • Developing an app (or multiplatform webpages)
  • Implementing a digital marketing strategy i.e. Social media marketing
  • Consultation with ICT experts for early-stage adopters of online strategy
  • Training/skills development specifically to establish and manage an online trading activity

What the vouchers cannot be used for

  • Development of brochure websites (i.e websites with no e-commerce facility) 
  • Purchase of non-internet related software
  • Anything other than online trading related activity

Businesses that participated in the scheme reported that, on average they saw their sales increase by 20%, with an 80% jump in sales leads and 3 in 5 exporting for the first time.  

For many businesses, the question is not whether to trade online, it’s how to start.  At least 2,000 small businesses have found answers to that question and a helping hand to take that step through the TOV Scheme. Some of them are your competitors.

How To Apply

In order to apply for a Trading Online Voucher, it is necessary to first attend a TOV information seminar, which will provide all the details as to how to apply and also how to best use and gain value from the voucher to support your trading online proposition.

Information sessions cover various topics, including developing a website, digital marketing, social media for business and search engine optimisation. The information provided is impartial and will help you decide on what trading online options, are right for your business.

Due to the current situation, these TOV seminars are now hosted online, you can register to attend a TOV hosted by any LEO nationwide.

Please see here for the latest TOV webinar bookings

Please contact us for any further information on the "Trading Online Vouchers".