Facebook for Business Advanced - Thursday 4th July 2019

Local Enterprise Office. 1st Floor County Hall, Swords. Co.Dublin
9.30am - 4.30pm

The aim of this programme is to provide those with a working knowledge of Facebook for business with the skills to explore the relevance and potential of Facebook for their particular business; and take their Facebook page to the next level of usage.

This event is no longer available

Facebook For Business – Advanced Workshop

This workshop is a follow on from the Facebook Beginners workshop or is for those with a basic knowledge of Facebook. Are you actively using Facebook for your business but know that you could be using it better? This workshop is designed to show you how to make the most of the world's largest social networking site.

Programme Outline

Learn to take advantage of Facebook's integrated features and develop your social media strategy. This programme is aimed at business owners/managers who already have a Facebook business page and wish to improve customer engagement, increase Facebook traffic, develop custom landing pages, incorporate existing website content into Facebook and create an e-commerce Facebook store.

On completion of this workshop, you will have the skills necessary to:

  • Improve the design of your business Facebook page
  • To use a business page properly and develop content relevant to your company
  • Create custom tabs and embed external website content
  • Use Facebook as a link to an e-commerce store
  • Create and use Facebook Events effectively
  • Develop a targeted social media strategy to increase customer engagement online
  • Examine and understand Facebook analytics - how to measure return on investment

Learning Approach

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of hand-outs and audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help existing Facebook business page owners develop their pages as part of an integrated social media marketing campaign.Delivery style will include the use of trainer presentations, live demos, group and individual work, discussions and question and answer sessions.

What do I need to bring?

Course materials will be provided. Please bring along your own laptop in order to participate in the practical exercises in this workshop. 

Morning break, lunch and refreshments will also be provided.