Leveraging Chat GPT for SMEs - Thursday 22nd June

The aim of this workshop is to enable participants to utilise the functions of Chat GPT to maximise their business strategy. Participants will be guided to:

• Understand the capabilities and limitations of ChatGPT for SME strategy
• Identify suitable use cases for ChatGPT in strategy development processes.
• Develop strategies for integrating ChatGPT effectively into existing frameworks.
• Apply ethical considerations and responsible practices when using ChatGPT.
• Enhance interactions with ChatGPT and optimize the reliability of outputs.
• Identify and mitigate bias in ChatGPT's responses.
• Evaluate the reliability of information generated by ChatGPT.
• Establish a feedback loop for continuous improvement.
• Learn from case studies and practical exercises for practical implementation.

Programme Outline

Within a highly collaborative and interactive workshop, you will be equipped to understand and use Chat GPT through the following topics:

1. Introduction to ChatGPT and its capabilities  - Overview of ChatGPT as a language model and its potential applications  - Explanation of how ChatGPT generates responses and understands input.
2. Benefits of using ChatGPT for SME strategy  - Exploring the advantages of using ChatGPT for strategic decision-making  - Discussing how ChatGPT can assist with idea generation, problem-solving, and market analysis#
3. Understanding the limitations of ChatGPT  - Highlighting the limitations of ChatGPT, such as biases and lack of contextual understanding  - Educating participants about potential risks and challenges when relying solely on ChatGPT.
4. Effective integration of ChatGPT into strategy processes  - Identifying suitable use cases for ChatGPT in SME strategy development  - Discussing best practices for incorporating ChatGPT into existing strategy frameworks.
5. Developing ethical and responsible AI strategies  - Addressing ethical considerations when utilizing ChatGPT in decision-making  - Encouraging responsible usage and mitigating potential negative impacts.
6. Optimising interactions with ChatGPT  - Providing tips and techniques to enhance interactions with ChatGPT  - Demonstrating strategies for obtaining more accurate and useful responses.
7. Identifying and mitigating bias in ChatGPT  - Exploring the issue of bias in AI systems and its implications for strategy  - Offering methods to identify and address bias when working with ChatGPT.
8. Evaluating the reliability of ChatGPT outputs  - How to critically evaluate and verify information generated by ChatGPT  - Introducing techniques for fact-checking and cross-referencing information obtained.
9. Creating a feedback loop for continuous improvement  - Emphasising the importance of providing feedback to improve ChatGPT's performance  - Discussing how SMEs can contribute to the development and refinement of ChatGPT.
10. Case studies and practical exercises  - Engaging participants in hands-on exercises to apply ChatGPT to real-world strategy scenarios  - Analysing case studies of successful and unsuccessful ChatGPT implementations in SMEs.

Delivery Method


This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

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